What I Do
CORE FEATURE SET
Insight Driven CPG Site
The "one page" product page for Sweet Earth Foods boldly allows the user to see rich, beautiful detail of all 42 SKUs without ever loading a new page.
It worked: our organic visitors (10K a month) click on 16 products, spending 6 minutes doing so.
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I specialize in tracking how people use products. I package insights for design purposes, and design and implement the ways in which that data is collected.
Reach out for full samples, or read...
NBA Play by Play Data Viz
An interface designed to explore NBA play by play data could speed up and change the way analysts report on the game.
This hobby project explores user centered design for the analyst.
AUTOUI Human Factors Publication
I measured ways of navigating a menu while driving. Insights for the design of safer car infotainment systems were uncovered, primarily around affording increased sub-tasking. This work was published as a proceeding in AUTOUI 2013 and has since received 400 downloads on the acm site. View an unofficial copy or...
We redesigned one of the most universal user interfaces, the window-based operating system.
We prototyped "the cross" and measured it against a tried and true method in a unique way.
A short, but potent exercise from my time in GT's MSHCI program.