RICK SWETTE





Rick Swette is a ux researcher, designer and digital analyst.

Added to the mix are technical skills: statistics, coding, seo, facebook, semantic web etc... The synergies are real.
He has 6 years in UX and 3 in academia as a human computer interaction researcher. He is currently freelancing out of Brooklyn, NY.























Insight Driven Web Property

A user will more readily scroll then click. The "one page" product page boldly allows the user to see rich, beautiful detail of all 42 SKUs without ever loading a new page. And the results were beyond: visitors are spending an average of 5:44 minutes on the product page.

See the other insights in the Insights & Results Deck or...

Visit Us Live >
** April 1-15, 3.1K unique visitors across 4.5K page views. ** I designed, prototyped and managed the development of this site. The beta launched at EXPOWEST (Mar 10, 2016) and since then I have made extensive code changes for our live site.






Play by Play Data Visualization

An interface designed to explore NBA play by play data could speed up and change the way analysts report on the game. I am fascinated by user centered design for the analyst (I am one myself). This is a hobby project I kicked off in early 2015.


Read the Story >






Insights Analyst at Isobar

I know how to set up world class analytics tracking. I know how to structure this data and design against it. Lastly, I know how to report and create meaningful, actionable stories out of your site traffic.

Inquire for work samples i.e. an executive insights deck, ask me about KPI structuring, or learn the way I think about design via my ...


UX & Analytics Insights Blog >






Driving UX Research

For my master's thesis at GTech, I explored distracted driving and focused on simple menu navigation. Fascinating design-ready insights were uncovered, primarily around how to promote good sub-tasking.

This work was accepted as a conference proceeding in the leading automotive user interface conference, AUTOUI. It has since received 300+ downloads. See the unofficial copy (do not cite this copy), the ACM Site, or...

Check the Slides >






Windows Redesign

Among the most universal user interfaces is the operating system. We sought out to redesign a basic building block of the operating system: windows. We created "the cross" and measured it against a tried and true method in a unique way. A short, but potent exercise from my time in GT's MSHCI program.


See Design Insights >










SERVICES


WHAT I OFFER AS TOLD THROUGH AN IDEAL PROCESS:

  • research the user and the context. competitive analysis. design goals and kpi structure.
  • form and sketch concepts, seeking divergence.
  • prototyping + user and client feedback. it's a cycle.
  • wireframe, additional speccing designed for a developer.
  • world-class analytics setup and user-centered dashboard designs.
For subsequent changes: re-enter the process with fresh user traffic insights. A/B testing is an interesting option to consider at this stage.

If your product is a website, so much of FIRST STEP should be rooted in site/social/marketing/retail analytics...





REASONS TO WORK WITH ME:

  • Track how users use your stuff.
  • I am trained in strict applied research settings, as well as in Design Research.
  • I write code.
  • I know digital marketing.
  • I can set up A/B testing.
  • I run lean. I like low fidelity.








RESUME

DOWNLOAD PDF >



JOBS
  • UX STRATEGY & DESIGN '16
  • UX DESIGN & INSIGHTS ANALYST '13-'15
  • UX RESEARCH INTERN '12
  • UX DEV & DESIGN '09-'11
  • UX PROTOTYPER '08

EDUCATION
  • M.S. HCI (Psychology) '13, SONLAB
  • B.S Cognitive Science, B.S HCI (Interdepartment) '08, ARTICULAB









CONTACT

CURRENTLY FREELANCING. INQUIRE FOR MY RATE AND AVAILABILITY.


167 JAVA STREET, BROOKLYN, NY
coded completely by hand by Rick Swette