Rick Swette is a UX Researcher, Designer and Analytics specialist.

He has 6 years in UX and 3 in academia as a human computer interaction researcher. He is currently a Usability Analyst on the UX team at Infor Retail.

Insight Driven Web Property

A user will more readily scroll then click to a new page. The "one page" product page boldly allows the user to see rich, beautiful detail of all 42 SKUs without ever loading a new page. It worked: the site pulls 10K visitors per month via search and these visitors on average click on 16 products, spending 6 minutes doing so. See the other insights or...

Play by Play Data Visualization

An interface designed to explore NBA play by play data could speed up and change the way analysts report on the game. I am fascinated by user centered design for the analyst (I am one myself).

Insights Analyst at Isobar

I specialize in a niche within digital analytics that I call "analytics for UX." I package analytics insights for design purposes, and I design and implement the ways in which that data is collected. Reach out for full samples, and get a sense of this work by reading...

Driving UX Research

For my Master's thesis at GTech, I compared ways of navigating a menu while driving. Fascinating design-ready insights were uncovered, primarily around how to promote good sub-tasking. This work appeared as a proceeding in AUTOUI and has since received 400 downloads on the acm site. View an unofficial copy or...

Windows Redesign

Among the most universal user interfaces is the window-based operating system. We tried to redesign it. We created "the cross" and measured it against a tried and true method in a unique way. A short, but potent exercise from my time in GT's MSHCI program.



  • Research needs and KPI structure.
  • Sketch concepts, seeking divergence.
  • Prototyping and usability feedback, iteratively.
  • Wireframing and specifications.
  • Analytics implementation and dashboard design.


  • Track how users use your stuff.
  • A mix of experience in strict applied research, and design research.
  • Pro prototyping and leaner, iterative processes.
  • Writer of front end code and thus the details of an interaction.
  • Experience in digital marketing.
  • Run A/B testing.



  • Usability Analyst '16-17
  • UX Freelance '15-'16
  • Insights Analyst '13-'15
  • UX Research Intern '12
  • UI Developer '09-'11
  • UX Prototyper '08