Rick Swette is a UX Researcher, Designer and Analytics specialist.

He has 7 years in industry and 3 in academic HCI labs. He is currently a Usability Analyst on the UX team at Infor Hook&Loop.

Insight Driven Site

The "one page" product page boldly allows the user to see rich, beautiful detail of all 42 SKUs without ever loading a new page. It worked: the site pulls 10K visitors per month via search and these visitors on average click on 16 products, spending 6 minutes doing so. Visit us live or...

Play by Play Data Visualization

An interface designed to explore NBA play by play data could speed up and change the way analysts report on the game. This hobby project explores user centered design for the analyst.

Analytics Insights

I specialize in tracking how people use products. I package insights for design purposes, and design and implement the ways in which that data is collected. Reach out for full samples, or read...

Driving Human Factors Research

For my Master's thesis at GTech, I designed and compared ways of navigating a menu while driving. Fascinating design-ready insights were uncovered, primarily around how to promote good sub-tasking. This work appeared as a proceeding in AUTOUI and has since received 400 downloads on the acm site. View an unofficial copy or...

Windows Redesign

We redesigned one of the most universal user interfaces, the window-based operating system. We prototyped "the cross" and measured it against a tried and true method in a unique way. A short, but potent exercise from my time in GT's MSHCI program.



  • Research user needs and KPIs
  • Conceptual divergent sketching
  • Prototyping and usability feedback
  • Wireframes and specifications
  • Analytics implementation, insights and dashboard design


  • Track how users use your stuff!
  • A mix of experience in strict applied research, and design research
  • Writer of front end code and thus the details of an interaction
  • Experience in digital marketing
  • Run A/B testing



  • Usability Analyst '16-17
  • UX Freelance '15-'16
  • Insights Analyst '13-'15
  • UX Research Intern '12
  • UI Developer '09-'11
  • UX Prototyper '08