Insight Driven Web PropertyA user will more readily scroll then click. The "one page" product page boldly allows the user to see rich, beautiful detail of all 42 SKUs without ever loading a new page. And the results were beyond: visitors are spending an average of 5:44 minutes on the product page.
Play by Play Data VisualizationAn interface designed to explore NBA play by play data could speed up and change the way analysts report on the game. I am fascinated by user centered design for the analyst (I am one myself). This is a hobby project I kicked off in early 2015.
Insights Analyst at IsobarI know how to set up world class analytics tracking. I know how to structure this data and design against it. Lastly, I know how to report and create meaningful, actionable stories out of your site traffic.
Driving UX ResearchFor my master's thesis at GTech, I explored distracted driving and focused on simple menu navigation. Fascinating design-ready insights were uncovered, primarily around how to promote good sub-tasking.
Windows RedesignAmong the most universal user interfaces is the operating system. We sought out to redesign a basic building block of the operating system: windows. We created "the cross" and measured it against a tried and true method in a unique way. A short, but potent exercise from my time in GT's MSHCI program.
WHAT I OFFER AS TOLD THROUGH AN IDEAL PROCESS:
REASONS TO WORK WITH ME: