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ETTE
Rick Swette is at the intersection of design and data.

Currently doing that at Infor Hook&Loop.









What I Do




CORE FEATURE SET


  • conducting ethnography, user research and uncovering KPIs
  • concept sketching and product strategizing
  • prototyping and usability testing
  • designing and implementing usage analytics systems
  • story telling and reporting with quant and qual data



HIGHLIGHTS


  • best-in-class tracking and interpreting of user activity
  • a blend of academic (HCI) and industry (UX Research) experience
  • marketing and agency experience has taught me how to sell and also focus on the full customer experience











Resume




EXPERIENCE
  • Usability Analyst '16-18
  • UX Freelance '15-'18
  • Insights Analyst '13-'15
  • UX Research Intern '12
  • UI Developer '09-'11
  • UX Prototyper '08

EDUCATION/LABS

resume pdf >











Insight Driven Food Brand Website

The "one page" product page for Sweet Earth Foods boldly allows the user to see rich, beautiful detail of all 42 SKUs without ever loading a new page. It worked: our organic visitors (10K a month) click on 16 products, spending 6 minutes doing so. I designed and coded this site with help from narwhal.digital. Visit us live or...





Analytics Insights

I specialize in tracking how people use products. I package insights for design purposes, and design and implement the ways in which that data is collected. Reach out for full samples, or read my medium post...







NBA Play by Play Data Viz

An interface designed to explore NBA play by play data could speed up and change the way analysts report on the game. This hobby project explores user centered design for the analyst.







AUTOUI Human Factors Publication

I measured ways of navigating a menu while driving. Insights for the design of safer car infotainment systems were uncovered, primarily around affording increased sub-tasking. This work was published as a proceeding in AUTOUI 2013 and has since received 400 downloads on the acm site. View an unofficial copy or...







"Windows" Redesign

We redesigned one of the most universal user interfaces, the window-based operating system. We prototyped "the cross" and measured it against a tried and true method in a unique way. A short, but potent exercise from my time in GT's MSHCI program.







~ R I C K S W E TT E D E S I G N AND R E S E A R CH